Bausch + Lomb has launched an educational campaign around dry eye, encouraging people with symptoms to speak with their eye doctor to find relief.
“Eyes Tell the Story” builds upon the “Know Your Dry Eye” campaign launched in 2024, which featured data and insights from the company’s first State of Dry Eye survey. The survey showed that the majority of Americans may not know that their eye symptoms are associated with eye dryness, despite the growing prevalence of dry eye.
This year’s survey, conducted among dry eye sufferers who are using either a prescription treatment or over-the-counter (OTC) product, further supports the need for more patient education and to dispel ongoing misconceptions surrounding dry eye.
Key findings include:
The majority (78 percent) of sufferers strongly or somewhat agree they wish they had more resources and education on dry eye.
62 percent mistakenly assume – or aren’t sure – if dry eye resolves itself after treatment, including 68 percent of OTC users and 53 percent of prescription users.
43 percent of sufferers incorrectly thought – or weren’t sure – dry eye was a temporary condition, and 42 percent didn’t know – or weren’t sure – it requires long-term treatment.
By spotlighting these personal stories, “we hope to help more people recognize their dry eye symptoms sooner so they will seek and find relief,” said Yehia Hashad, Executive Vice President, Research & Development and Chief Medical Officer, Bausch + Lomb. “Relief can come in many forms – from OTC drops and nutritional supplements to prescription treatments from a doctor – but the sooner you seek relief, the better.”
To learn more about the campaign, visit KnowYourDryEye.com
