Why Premium is the New Safe Ground in Refractive Surgery

Refractive surgeons are grappling with the challenge of providing premium, personalized care amidst a consolidating market dominated by low-cost chains. Patients increasingly demand value over volume, seeking assurance and confidence in outcomes. By reframing service offerings and utilizing effective communication strategies, surgeons can highlight premium options tailored to patient needs rather than simple procedure upsells. Cultivating an experience that emphasizes quality and personal connection can lead to increased patient loyalty and improved practice profitability.

About the Author(s)

Rod Solar

Rod Solar is Director of Practice Development at LiveseySolar, London, UK and a Scalable Business Advisor

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