Why I Built a Beauty Brand as an Ophthalmologist

Ophthalmologists often advise patients with dry or sensitive eyes to avoid cosmetics, which can seem dismissive of individuals' self-expression and confidence. This disconnect inspired the creation of OKKIYO, a beauty brand targeting sensitive eyes, founded by an ophthalmologist who understands the need for ocular care that respects personal identity. By collaborating with cosmetic chemists, various products were developed to be both effective and eye-safe, promoting a balance between medical advice and patient empathy while also supporting accessibility initiatives in eye care.

About the Author(s)

Jacqueline Beltz

Dr. Jacqueline Beltz is President of the Australasian Society for Cataract and Refractive Surgeons. She is a Cataract and Refractive Surgeon in Melbourne, Australia.  

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