Haag-Streit has announced the appointment of Anette Chauhan as Chief Commercial Officer (CCO), effective June 22.

Based at Haag-Streit’s headquarters in Köniz, Switzerland, Anette Chauhan will lead the company’s global commercial activities and organization, including product management, sales, marketing, and customer service.

Chauhan brings more than two decades of international leadership experience in leading medtech companies, with a career spanning finance and product management to senior commercial leadership roles across multiple clinical specialties and technologies.

Most recently, Chauhan served as Vice President and General Manager EMEA for the Medication Delivery Solutions business unit at Becton Dickinson (BD). Prior to BD, she held senior leadership roles at Haemonetics, Baxter International, and Medtronic.

Commenting on Chauhan's appointment, Thomas Lenzen, CEO Haag-Streit, said: “Anette Chauhan... brings extensive international leadership experience in the medtech sector and a strong track record of building high-performing commercial organizations. Her expertise will be invaluable as we continue to strengthen our global business and advance innovation in eye care.”